By Yaro Starak Comments. You have managed to get your website to that magical point where you have established popularity, traffic, loyalty and a community of fans. You have been diligent over the years to build up your community, but now you wonder how to go about making some revenue by leveraging this audience as the marketers would say, you want to monetise your site.

Maybe you have some big dreams and plan to one day generate advertising income from your new web project. This is a very common plan for online business given people tend to expect information and services to be free on the web.

Advertising may be one of the only revenue generation strategies available to you. You can make chimps change from day one from your 50 hits, but this article is targeted at those that have a larger audience, or perhaps are constructing a business plan either real or in your head and would like to know how to go about monetising your website.

If you get more then unique visitors a day chances are you already make money from your site if not you should be! As per usual I will illustrate my article using real world examples from what I did to make money. Over about five years I managed a hobby site that started off as a very local site focusing on people in my area that played the game Magic: I wrote reports and did news coverage for the game.

Later I expanded the site to Australia and eventually opened it to the world although it remained mostly Australian with a good chunk of Asians and New Zealanders. At around the time I was getting unique visitors a day I decided to start playing with advertising methods.

This was before the advent of Google Adsense more on this later but there were many banner programs available that paid either on cost per click CPC or per impression basis. An impression is a banner being displayed to a user once, a click is someone clicking the banner and visiting the site being advertised.

These networks act as a middle man between business that want to advertise and people like me that have an audience and want to make some money by displaying banners. I tried a few but it was a short lived experiment that made me a few dollars if that. I recommend you avoid any banner programs. If you are confused about what I am talking about regarding banner programs take a look at Burst Media to get a grasp of how they work. For large sites there are much better ways to make money.

I decided the best way to make money was to really leverage the demographics of my audience. I had a fairly focused niche, card game playing young males. I started by emailing all the local and international card game shops and asked if they were interested in exposure to my market. Instantly I had responses but I had to come up with a pricing structure first. By this time my site was getting close to unique visitors per day, with aboutimpressions per month. I also knew that many companies charged by what is called CPM or cost per impressions.

I decided that in order to keep my advertisers I had to offer value so I went for a blanket approach. I signed up my first few advertisers at this rate.

Let me save you some time, phpAdsNew is the best banner management software out there.

There is a learning curve with phpAdsNew and you do have to install it on your own server. Otherwise you might try contacting your favourite ITGeek and get them to give you a hand. The best feature with phpAdsNew is that it allows you to provide a unique user login for your advertisers to check their banner statistics in real time.

This means at any point in time they can learn how many impressions and clicks their banners are receiving from your site. Before you start searching for advertisers you should be very familiar with the statistics of your site.

Do you know how many unique visitors you get? How many hits you get? Do you even know what the differences are between these? Most web servers come with a statistics package.

The most common are Awstats demo and Webalizer demo which often are preinstalled on many hosting packages. Become familiar with these packages so you can accurately assess your site traffic.

I now had the foundations laid and was serving the ads of my first few advertisers. From the point onwards I went to work attracting more advertisers by directly emailing North American online card stores and other related sites. I kept an excel file to track which websites I had emailed and their responses so I could follow up in a timely manner. I created new banner positions and started initiatives like a newsletter to generate more revenue. Eventually I had to limit the number of banners I could take in the prime positions to avoid dilution.

I had a guarantee in place that offered at least 30, impressions per month averaging 40, to advertisers so that they always received a good equivalent CPM rate. Some advertisers came and went quickly but many stayed loyal and in fact still advertise today though I sold the site a long time ago. They knew that the exposure from the site would help to align their business as one of the pre-eminent retailers or event organisers for the game.

Some advertisers stopped caring about click through stats and kept advertising purely for the branding exposure. At some point Google Adsense popped up and I was in with other early adopters to try it out. My results were okay.

I eventually stopped using Adsense because I could better monetise the adspace with my traditional advertisers. However that was before Google went to work providing such a variety of banner sizes and display options.

The systems I had in place handled everything automatically. Of course depending on your website often the maintenance of your community is were the labour is involved, but chances are if you started the site you either enjoy it or have plans in place to eventually remove yourself from the maintenance role.

Investing in advertising is like investing in any asset, the time and labour you put in today will lead to benefits in the future.

I am actually in the process of implementing this exact strategy, and your article reaffirmed that I am on the right path. My site gets uniques per day from a very targeted audience, similar to your Magic Site I would gather.

Hi, thanks for the article yaro. I saw your link from a post on sitepoint. Nice clear cut info, am going to check out the rest of the site. No problem, thanks for visiting. I just discovered sitepoint myself and I think I might spend some time there.

A resourceful account, thank you. What I wanted to learn at the end was what price the website sold for. Or at least a range of which similar sites sell for. This would close the loop on the process of generating income — but also generating an asset — we learned how much revenue could be created from such a site as yours, but what was the value of the web site itself?

As a guide though you can usually get between years worth of revenue, sometimes gross profit, as the final price for a business. We used something like that to price MTGParadise. Dealing directly with advertisers, were there any issues with auditing your impression and click-through stats?

Tim — none whatsoever. PHPAdsNew handled statistics and no one ever argued about the validity. Yaro — I really liked your article.

Do you have any sugestions as to where to go to get some help with developing a professional looking website. Angsuman — The site was a community site with lots of volunteer writers. I had about new articles and reports go up per week that were contributed by the community. The forums of course were constantly active.

The site is still going under new ownership at http: Thanks for the excellent, informative article, and an offering of options for blog revenue. Not only another exceptional artical but can i congratulate you on a wonderfull blog.

Your article writing skills and guru like knoledge enable you to make everything you write crystal clear to even the newbie webmasters like myself. Before i gocan you point me in the direction of any quality people who can help me develop my site to increase its brand, search engine placement organicrun a blog, write good articles, develop links etc.

I think id prefer to work closely with one imdividual and develop a long term relationship ,maybe a freelancer. But then how do i find one that is trustworthy and capable? Have you wrote a article on that yet? It sounds like you need a pretty darn good freelancer if you want them to do all the tasks you list — sounds more like you need an employee really though.

I want to make money to support my higher education all by myself. Net and smartphone blogging skills. Kindly evaluate my blog and lemme know if I cud really support my education. I love seeing the Aussie battler get up online. Approaching advertisers is a tough gig if you arent in a good niche.

I am really focused on developing niches right now and was wondering what your thoughts or ideas on this process were? Thanks for the comment Fred. My thoughts on niches — well I love niches! This is one of the better and clearer articles I have read on the topic of web advertising. I just found your website today and am quite enthralled. You have a new and regular reader from now on.

I was hoping you can take a look at my website and offer suggestions in developing traffic. I do receive about unique visitors a day, but its been a little over a year since its been up. What is the average time frame before you see unique users and more? Your opinions would be appreciated! Thanks for your comment and question. Thanks for the nice article and I enjoyed reading it.

Although it has been written nearly two years ago, the material is still very useful especially for the new users. I also added a link to your post, in my collection of articles on the same topic:. Thanks for writing a a very informative article. I salute you for sharing good links and good stuff on yur site. I have projects of my own too. A streewear portal and a social network site for singaporeans. Great article, since I read it I have developed some goals so that I can start making serious money using online ads.

Hey Yaro, Thanks profi chart bollinger bands kostenlos for this, Even though this was a few years ago, It seems to be up to date. I was looking for information to learn about, and this was the first place i came through. If its possible to ask you a few quiestions email me.

Well, one thing you need to know if you monetize for sure is: You can do podcasts, and get advertising into that. You can also add a bottom post advertising to each post, and sell that on monthly basis.

Very interesting post, brings back a lot of memories. You talk about the move to click through, it was far too hard to manage having banners on different sites. One of the reasons for my success was Earn money advertisements always tracked my results. So I discovered quickly paying for impressions was the gravy train for the bot guys. So the industry had to move to click through, than to unique click through, as those that watched their logs discovered more scammers.

Eventually the industry had to move towards profit-sharing, which we now call affiliate programs. It was the wild West for marketing in them days. Your article means a lot to me because currently I am owning a blog which is very similar in the way you started. I have a very focused niche and receive local traffic. I am closing in on unique visitors a day. Was just wondering how unique visitors a day were giving youimpressions a month?!!

How to catch up on that? But the best part for me was your idea of actively searching for advertisers related to your niche. WOW, really cool stuff. This is all new to me and I have no idea where to start. But I really want to start. Yaro everything I just read from you seems very informative and has given me ambition. At the same time I am completly lost. It all seems a bit overwhelming to get to your status quo.

Where do I start? To answer your question where you should begin, the simplest response is to put something out there. Pick a topic, provide value to people who actively seek that information and then start building a list.

Fill your knowledge gap with experiments and education and you will get there eventually. Hey again Carl — Have a read through my articles page under the monetization and blogging section and also check out my blog profits blueprint document for lots of thoughts on alternatives to AdSense. Its getting really frustrating.

Earnings are plummeting like a stone. My question is, what about tax? Did you ahve to register for an ABN?

Making money from your website using advertising

If not, how did you declare the money on your tax return? I love that this article is still relevant four years after its original posting. Thanks so much for your great content! To make a lot of money synonym currently own a music distribution blog and am averaging about unique visits per day.

Should I update my blog to a. The only link am at ease with in your article is Adsense and still learning.

Great piece and how do i know? Am a newb, niche humour blogger in Kenya. Any suggestions on how to sell laughter? Thanks for this wonderful article with real figures and statistics.

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This was exactly what I was looking for. Thanks for the article. Pricing is really hard to determine. So I decided to write my own. The result is CellarWebAds. All the info is at http: The other question I have is whether the advertising method itself can draw people to advertise on a site, as opposed to building traffic with content. Think about The Million Dollar Homepage: Scrap gold prices stockport must be other ways to build traffic, no?

Spheres of the Web spheresoftheweb. Hopefully it will shed some light on a few advertising questions. You are spot on about daily part. I was expecting miracles once i started getting uniques every day, lol.

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My biggest question is with the banner rotation method, forex trading pro system - video course for beginners your site need to be formatted with php instead of html?

How about a PayPal donate button? Have you ever experimented with that, and what are your thoughts there? I wonder if that too might turn some people off with the thinking, you already have ads on a site, so why should I tip you? Then again it could be something that a handful of people might want to engage in, tipping you so to speak for your efforts. Has anyone had any luck with a PayPal donate button? Anyway, thanks for this, Yaro. You seem to have quality content. Are you kidding me?

I would stop visiting a website on principle if the author flat out asked for money. You think a Donate button is begging. This is just plain wrong. Many sites have simple donate buttons because the designer is trying to hold onto the artistic integrity of the site.

They are simply saying. If you feel you would like to contribute, go ahead and donate, if not then just keep using the site and enjoy the clean add free environment. But a blanket statement of donate buttons being a character flaw rude and snobbish and untrue. If your objecting due to some kind of twisted principle, then maybe you need to re-evaluate your screwedup principles.

There are great revenues thanks how to start trading the forex market online advertising, but you should keep in mind that starting your own website just for earning money by advertising equals how much money does alex rodriguez make per inning fail.

Just create some content about things you and others like, start it as an hobby and only after some time you can stock market day trading simulator earning some money from it.

I notice you posted this post back in It must have been something for you at that time to make money with your blog. I wonder what it was like. There was as nearly as much blogs at that time and so, I guess, not as much people on the internet. But I sure do think that blogging was much easier at that time?

Very Cool, just trying to get my site up and going with online advertising as well. Obviously its all about traffic, the more traffic the higher price you can demand. Cara bermain forex indonesia of like a billboard.

How do you ensure that no one else steals the basic idea for you website? Essentially every website could be reproduced at any point in time. Are there any copyright or patent process that you must go through if you are trying to commercialize your website?

Did you set up a bank account for your website or can you use a personal account? Do you need a special license to be able to make money through advertisers?

I noticed this was written in Do you have any data to support current traffic needs to create income or has it remained the same for the last 6 years? Thanks for the post. It fluctuates based on the number of active sponsors I have Chris, but in terms of an overall stable and near-passive income stream, advertising has been by far the best. However you are right, there are no doubt ways I could have made money with CPM, but I never liked it, I preferred to be paid a set monthly amount regardless of how much traffic the advertiser received.

Okay thank you i have a better understanding now. The only question i have left is if you have a high impression rate, would you have a greater chance of being able to get earn money advertisements money out of an advertiser for the payment method CPM? And what would you say in your professional opinion is a fair price to ask with the CPM method for a site averagingimpressions monthly?

I really appreciate it. Can you explain what a unique visitor is? Awesome article as always Yaro!! I do definitely agree that you should have a steady flow of visitors before you attempt to make money this way.

Thanks for the great post Yaro! I disadvantages of the stock market a place where I can list my site…where other people who want to advertise can find me…so that i can work with them individually.

Appreciate the tips though. This is an excellent article! Ive just put up my website and am working on generating traffic. Thanks for the great tips, Yaro!

Initially I had not even noticed that it was an article ofit seemed so relevant However, I believe that for very small niches, focus on local business partners, is today the best solution Generic banner ads are useless and often harmful, while in a program like adsense you can not find enough companies that invest in advertising, with the risk of having only generic banner as in other programs.

I am a beginner…. Your article is quite useful for me. I have just opted to use Adsense and focus on building better content for the site. Your post is how are exercised stock options taxed true though, its all about the statistics and numbers.

I found this article very informative. I agree with the author that selling ads to businesses in your niche seems like the most productive way to monetize your sites traffic. I am just now setting data entry jobs indianapolis from home advertising spots on our golf review hq website.

CPM is definitely a viable option if you have the impressions. What you should do is look at how much traffic you have and what CPM amount would make it worth while for you and see if that is something you think you could sell. This article was really helpful and confirmed what I wanted to do. I definitely like the idea of hunting for advertisers and offering a flat rate.

I made my website over a year ago and it has Alot of members I was just wondering if there could be a way to make a lil extra cash to keep the site maintained. Thanks forex forex forextraderguideinfo trading the information, is there a formula one can use to determine how much google will pay per y2k stock market crash for ads on my site?

Thanks for the really informative information. You have just jforex trailing stop strategy and simplified so many aspects as to make it a really user friendly information page.

Hi I am very new to this and to be honest I bearly know how to use a computer but I am keen to learn and I was just wondering in your opinion what you think the best type of internet site would be to create the most traffic and what is the best way to approach companies for banners ect. I have a community site where people can find friend world wide, but the problem is how to introduce it with people to make their IDs and increase my daily visitors.

Thnks if you interest to create your ID in chatebook www. Thank you for sharing your wisdom. I will put some of your suggestions to good use. I was using Google AdSense. The targeted ads were pretty precise, but their support staff was not very good. They just flipped the switch to stop it and sent me a condescending message. But we see what happens to giants that think they are too big to care. Sooner or later, someone sets up a better business plan and cuts the rug right out from under them.

It has happened many times before and it will happen to both Microsoft and Google one day in the near future. Bit out of date now! I found this article particularly interesting and informative.

I am a young university student and have been deliberating entrepreneurship for a long time now, but struggled to incept a platform for which I can benefit from my perceived business acumen.

I have some ideas for which I believe the web would be the perfect medium to reach furthest, but have minimal IT skills that range no further than simple consumer realms. Could you please offer some advice regarding the means of developing my own site? In particular I am referring to the best, free tight budget aid or educational resource to make this a reality in a short time frame.

I would like to avoid companies that allow you to use software that forces the user to incorporate their name into the URL, so as to appear as professional and sovereign as possible.

Vijay i am in a very similar situation to you and would love to maybe exchange notes and chat about the similar things we are doing! That sounds good, leave a comment with your email and ill contact you when i get th notification! This article is very informative and has cleared up allot of grey areas I had with regards to my online ventures. I am new at this, but seem to be doing something right- I have a new niche job portal http: I would ideally like to make my site free to all users and generate funds from advertising space.

Do you think this is the right move? Many thanks for the great post once again! Thanks man I recommend you use pop up ads to make the most out off your site though It can be a little annoying to your visitors! Having tested this out with a number of websites, I have also noticed that once a site hits around unique visits per day, a number of opportunities will open up, as a flow on effect….

My own view is that, the traffic should come from search engines, Google SEO traffic rather than from Social sites…. I have been flooded with traffic from Social sites, yet, this did not really help that site at all…. Though, my stats looked great! Been searching for a straight forward answer to no avail. All other possible answers were either incomplete or very difficult to understand.

Thank you very much Yaro for providing me with my answer. You have lifted up the spirits of a young startup entrepreneur. After reading your article none of my questions were left unanswered. Hello Yaro, You are simply a legend and I always confidently recommend you to everyone I know.

Thank you for all the information. I am entering the dating site newly with a niche specific to a course and group I care so much about. The problem I am facing is finding a trustworthy site or means of getting profiles to place on my dating site. What would you do if you were in my shoes? Where will you recommend?

Please feel free to email me if you wish. Thank you so much for your time. Hi there I am not sure if I am in the right area for this, but I am hoping you can direct me — I am thinking of creating a web site, where they can click on a dress they are searching for, and then ads for other clothing stores will come up and they use my site as a search engine.

Sorry if this is not making sense.

Wendy Kirkland

Is there a way to do this similar to the way you are creating a site? Would it solely be clicks on ads, or would it include visits to the posts, likes, comments, things like that that combine to generate revenue?

I suggest you ask them what the revenue streams are. I have a website that is almost ready to start accepting advertising. My question is legally do I need to first register the website as an LLC for example before I start accepting money from advertisers?

Please excuse my ignorance if others think this is obvious Thank you! Hi,I enjoyed the article! I want to begin advertising on my website.

I have a particular resturaunt in mind. I am totally green about how to go about it. Also,if you have any pointers about what I plan on doing please email me! Thank you for brief description. I like your blog because it is very helpful for me to learn about blogging. But II found your article very interesting. And it sparked an ideal in me. Someone like me,no experience in advertising online marketing, but sees an opportunity that could possibly create a good size audience; what would you suggest I do?

But just like the first 3 things. What are the first 3 things you would suggest I do? There are various websites in existence and often; website owners do not have the luxurious of time to build new and original things. Hello, i have a question ,beeing a noobie in this. I was searching for this information and came across your site. Hello Yaro thank you for the blog. Today I sell my own ebooks, courses and a membership site instead.

Advertising used to be a big source of income during the early years though, which is when this article is from. In business terms a gunuine business shouldnt need to try squeeze every penny. In doing so by working with advertisers damages the reputaion of the genuine business. Take tv broadcasing in england oir tv adverts are every minutes in doing this me and people like me stop watching tv so wheres the sustainability?

Make something good or it will never be good stop trying and acting if you have built it and there not coming stop building. Great article, thank you for all the helpful tips.

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I noticed a lot of your readers are asking about an alternate to AdSense. They are an up and coming competitor that can maximize publisher revenue while providing optimal results for advertisers. I recommend looking them up and giving them a try.

Yes, I'd like to join your newsletter and download the Blog Profits Blueprint Exclusive Report. Teachers, Authors, Speakers, Writers And Experts! Copy My Blogging System To Sell Your Online Course. Follow My Step-By-Step Blueprint, Updated For About Contact Now Hiring Sitemap.

Menu Home Start Here Email Courses Reports Podcasts Video Coaching Success Stories Search. Making money from your website using advertising. How much traffic do I have to have to make money?

Banner programs At around the time I was getting unique visitors a day I decided to start playing with advertising methods. How much should you charge? Statistics are important The best feature with phpAdsNew is that it allows you to provide a unique user login for your advertisers to check their banner statistics in real time. Increasing ad revenue I now had the foundations laid and was serving the ads of my first few advertisers. Google adsense At some point Google Adsense popped up and I was in with other early adopters to try it out.

Yaro Starak Web Entrepreneur. Nice Article Very Informative for me Someone going into the Online Market very soon. Hi Allan, No problem, thanks for visiting.

A Great write-up, echoes GaramChai. Any tips on my site would be more than welcome. Yaro, Thanks for the excellent, informative article, and an offering of options for blog revenue. Hi Clive — thanks for your feedback, much appreciated. Dear Yaro, Superb article mate! Hi Yaro, Great Article! Hello Khoa Le, Thanks for your comment and question. Thanks for sharing your thoughts regarding your online career. Hello Yaro, Thanks for the nice article and I enjoyed reading it. I also added a link to your post, in my collection of articles on the same topic: Hi Yaro, Thanks for writing a a very informative article.

Can you tell how much you earn from just AdSense having unique visitors per day? Michael you might want to ask questions like this in my forums. Click the forums link at the top. Try to get advertising on different sections and use different methods. Even pay per post or posting reviews. Good luck juicing your project.

Yaro, How many advertisers did you end up with when you sold? Hi Yaro, Your article means a lot to me because currently I am owning a blog which is very similar in the way you started. Hi Jack, To answer your question where you should begin, the simplest response is to put something out there.

Are there any good Adsense alternatives with high CPC rates? My questions are as follows: Should I be looking at ad sponsors in the music industry?

Thanks in advance Piques. Thank you it was very helpful info. This was somehow a nostalgic post: J Make lots of money now. Mr Starak Kudos on the success of your website venture. I would really appreciate any help and once again, congratulations! Start with my blog profits blueprint free and go from there Vijay! Ryan That sounds good, leave a comment with your email and ill contact you when i get th notification! Hi Vijay, This article is very informative and has cleared up allot of grey areas I had with regards to my online ventures.

Very well written post, Yaro. Thanks for your wisdom. You can run your business as a sole trader to begin with. Best regards, Riska Sari. A tramp in england is someone who cant provide for themselfs. For anyone wanting to earn off clicks and views is a tramp.

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